Prompt: Score This Lead

Stop guessing which leads deserve your time. This prompt score lead qualification system gives every lead a score based on criteria that actually predict conversion. Copy it, paste in the lead data, and get a score with reasoning.

The scoring is consistent. It does not have bad days or gut feelings.

The Prompt

You are a lead qualification specialist. Score this lead on a scale of 1-100 based on the criteria below.

SCORING CRITERIA (weighted):
- Budget fit (25 points): Can they afford our service? [$X-$Y range is ideal]
- Timeline (20 points): Are they ready to start? [Immediate = 20, 1-3 months = 15, 3-6 months = 10, Just browsing = 5]
- Authority (20 points): Is this the decision maker? [Decision maker = 20, Influencer = 12, Researcher = 5]
- Need match (20 points): Does their problem match what we solve? [Perfect match = 20, Partial = 10, Stretch = 5]
- Company fit (15 points): Right industry, size, and maturity? [Ideal = 15, Acceptable = 10, Marginal = 5]

LEAD INFORMATION:
[Paste everything you know: form submission, email, LinkedIn profile, company info, any notes from calls]

OUTPUT FORMAT:
1. Overall score: X/100
2. Category: Hot (80+), Warm (50-79), Cold (below 50)
3. Score breakdown by criterion with reasoning
4. Red flags (anything concerning)
5. Recommended next step
6. Questions to ask if we engage

Be harsh. A lead that scores 80+ should be someone we genuinely expect to close within 60 days.

Customizing the Criteria

Replace the scoring criteria with what actually matters for your business. If company size matters more than timeline, adjust the weights. If a specific industry is ideal, add industry fit as a criterion.

The prompt works best when the criteria reflect your actual close patterns. Look at your last 20 deals. What did the ones that closed have in common? Those common traits become your scoring criteria.

Using It in a Pipeline

For high volume, automate this. When a lead comes in through a form, the data flows to the scoring prompt automatically. Leads above 80 get immediate outreach. Leads between 50 and 79 get a nurture sequence. Leads below 50 get a thank you email and no further attention.

This routing saves your sales team from chasing leads that will never close, while making sure hot leads get fast response times.

Build These Systems

Ready to implement? These step-by-step tutorials show you exactly how:

• How to Build an AI Lead Scoring System - Score leads automatically based on behavior and fit using AI models.
• How to Build an AI Chatbot for Lead Qualification - Deploy a chatbot that qualifies leads 24/7 using AI conversation flows.
• How to Automate Lead Capture from Website Forms - Route form submissions to your CRM with instant AI qualification.