How-To

How to Use AI for Video Script Writing

Jay Banlasan

Jay Banlasan

The AI Systems Guy

tl;dr

Video scripts that follow proven structures. Hook, authority, body, CTA. AI writes the first draft.

A video without a script is a ramble. A script without structure is a monologue nobody finishes. This ai video script writing guide produces scripts that follow proven structures and keep viewers watching.

AI handles the structure. You handle the delivery.

The Video Script Structure

Hook (0 to 5 seconds). The first line must stop the scroll. A bold claim, a surprising fact, a question that creates an open loop. This is the most important part of the entire video.

Authority (5 to 10 seconds). Why should they listen to you? One sentence. A credential, a result, or a relatable experience.

Agitate (10 to 25 seconds). Dig into the problem. Make them feel the pain. Use specific, concrete examples that resonate with their daily experience.

Solution (25 to 45 seconds). Present your answer. Walk through the mechanism. Why does this work?

Mini re-hooks (every 15 to 20 seconds after the midpoint). Brief statements that re-engage attention. "But here is where it gets interesting." "Most people miss this part."

Social proof (if available). A specific result. "One client went from X to Y in Z months."

CTA (final 5 seconds). Tell them exactly what to do. Match the landing page language exactly.

Using AI to Write Scripts

Give AI the structure, the topic, and the audience. It fills in each section.

"Write a 60-second video script about [topic] for [audience]. Follow this structure: Hook (stop the scroll), Authority (one sentence), Agitate (specific pain points), Solution (the mechanism), Proof (one result), CTA ([exact CTA text])."

AI generates a first draft. You refine the language to match how you actually talk.

The Read-Aloud Test

Read the script out loud before filming. If any sentence is hard to say naturally, rewrite it. Written language and spoken language are different. Scripts need to sound like speech, not prose.

Time yourself. 150 words per minute is a good estimate. A 60-second script should be around 150 words.

Generating Variations

Ask AI for 5 different hooks for the same script. The body stays the same, but each version opens differently. Test the hooks. The opening line determines whether anyone sees the rest.

Film the best 2 to 3 variations and test them. The data tells you which hook works best for your audience.

Build These Systems

Ready to implement? These step-by-step tutorials show you exactly how:

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