Prompt: Write a Follow-Up Sequence

80% of sales happen after the fifth follow-up. But most people stop after one or two because they run out of things to say. The emails start sounding desperate or repetitive, so they give up.

This prompt creates a full follow-up sequence where each email adds new value. Use it to prompt write follow up email sequence that converts without annoying.

The Prompt

Write a 5-email follow-up sequence for this scenario:

CONTEXT: [e.g., "Prospect attended our webinar on AI marketing but did not book a call"]
PROSPECT PROFILE: [e.g., "Marketing directors at mid-market companies, $5M-$20M revenue"]
GOAL: [e.g., "Get them to book a 15-minute discovery call"]
TONE: [e.g., "Helpful, peer-to-peer, not salesy"]
PREVIOUS TOUCHPOINT: [e.g., "They registered and attended the full webinar"]

For each email provide:
1. Send timing (days after previous email)
2. Subject line
3. Full email body (under 150 words each)
4. The psychological angle (what makes this email different from the others)
5. Call to action (same goal, different framing each time)

Email progression should follow this arc:
- Email 1: Value add (share something useful related to their interest)
- Email 2: Social proof (show what others in their position achieved)
- Email 3: New angle (approach the problem from a different perspective)
- Email 4: Direct ask (be straightforward about what you want)
- Email 5: Break-up (last chance, low pressure, leave the door open)

Rules:
- Each email must stand alone (they might not have read the previous ones)
- No guilt trips or passive aggression
- Every email gives something even if they never reply
- Subject lines under 40 characters
- No "just following up" or "just checking in" - those are wasted words

Why This Structure Works

Each email has a different job. Value, proof, reframe, ask, release. If someone does not respond to value, maybe proof gets them. If not proof, the direct ask might. The break-up email works because finality creates urgency.

The key is each email stands alone. Prospects do not read email sequences in order. They open whichever subject line catches them on the right day.

Customizing for Your Business

After generating the sequence, swap in real examples. Replace placeholder case studies with actual client results. Replace generic value adds with a real resource you created.

AI gives you the structure and the rhythm. You fill it with truth.

Beyond Email

Ask the AI to add: "Now create a LinkedIn touchpoint to pair with each email. What would you comment on their content or send as a connection note at each stage?"

Multi-channel follow-up converts 3x better than email alone. Same sequence, wider surface area.

Build These Systems

Ready to implement? These step-by-step tutorials show you exactly how:

• How to Build an Automated Follow-Up Sequence Engine - Create multi-touch follow-up sequences that adapt based on prospect engagement.
• How to Automate Post-Demo Follow-Up Sequences - Trigger personalized follow-up sequences based on demo outcomes.
• How to Automate Abandoned Cart Email Sequences - Build smart abandoned cart recovery emails that adapt based on cart value.