Prompt: Write a Press Release

Press releases have a rigid format that exists for a reason. Journalists scan hundreds daily. If yours does not follow the expected structure, it gets skipped regardless of how newsworthy the content is.

This prompt generates a press release in the correct format with the right tone. Use it to prompt write press release ai drafts that read like a PR professional wrote them.

The Prompt

Write a press release for the following announcement:

COMPANY: [Name, location, what you do]
ANNOUNCEMENT: [What is the news? Be specific.]
WHY IT MATTERS: [Why should anyone outside your company care?]
KEY FACTS/NUMBERS: [Specific data points, metrics, or milestones]
QUOTE SOURCE: [Name, title of person to quote]
TARGET MEDIA: [e.g., "Industry trade publications" or "Local business press"]
BOILERPLATE: [Standard company description, or "generate one"]

Follow this structure:
1. HEADLINE: Active voice, present tense, under 80 characters. State the news.
2. SUBHEAD: One line that adds context to the headline.
3. DATELINE: [City, State] -- [Date] --
4. LEAD PARAGRAPH: Who, what, when, where, why in 2-3 sentences. The entire story in miniature.
5. BODY PARAGRAPH 1: Expand on the significance. Include the key numbers.
6. QUOTE: Attributed quote from the source. Should sound like a real person, not a corporate statement.
7. BODY PARAGRAPH 2: Additional details, context, or background.
8. SECOND QUOTE (optional): From a customer, partner, or industry figure.
9. CALL TO ACTION: Where to learn more, event registration, etc.
10. BOILERPLATE: About [Company] paragraph.
11. CONTACT: Media contact name, email, phone.

Rules:
- AP style throughout
- No exclamation marks
- No superlatives without evidence ("leading" requires proof, "largest" requires data)
- Quotes should sound conversational, not scripted
- Total length: 400-500 words
- No jargon the target media would not understand

What Makes Press Releases Get Picked Up

The news has to be newsworthy. "Company launches new product" is not news. "Company's new tool reduces processing time by 80% for 500 healthcare providers" is news. The prompt forces you to articulate why it matters, which is the filter journalists apply.

After the Draft

Read the quote out loud. If the quoted person would never say those words in real life, rewrite the quote. AI quotes tend to be too polished and too corporate.

Check every claim. If the press release says "fastest" or "first," you need to prove it. Journalists fact-check, and getting caught in an unsubstantiated claim kills your credibility with that outlet permanently.

Distribution

The press release itself is just the asset. Pair it with a targeted pitch email to specific journalists who cover your space. The pitch is personal. The press release is the backup documentation. Most pickups come from the pitch, not the release.

Build These Systems

Ready to implement? These step-by-step tutorials show you exactly how:

• How to Create AI-Powered Press Release Drafts - Draft professional press releases using AI templates and company data.
• How to Write System Prompts That Control AI Behavior - Master system prompt design to get consistent, on-brand AI outputs.
• How to Create a Git Workflow Automation System - Automate Git branching, merging, and release workflows.