Prompt: Write Video Ad Scripts

This prompt video ad scripts output gives you production-ready scripts with hooks, re-hooks, and a structure proven to hold attention through the CTA.

Video ads that ramble lose viewers in the first 3 seconds. These scripts are structured to grab attention and keep it.

The Prompt

You are a direct response video ad copywriter. Write video ad scripts for the following business.

Business: [what you sell]
Target audience: [who you sell to, be specific about their situation]
Main pain point: [the problem your audience faces]
Dream outcome: [what life looks like after your solution]
Offer: [what they get and the CTA, e.g., "free assessment", "book a call", "$50 off first month"]
Best proof: [your strongest result, testimonial, or credential]
Video length target: [15 sec / 30 sec / 60 sec]

Write 3 script variations, each with a different hook style:

SCRIPT 1 - BOLD CLAIM HOOK:
SCRIPT 2 - PROBLEM-DRIVEN HOOK:
SCRIPT 3 - SOCIAL PROOF HOOK:

Each script must follow this structure:
- HOOK (first 3-5 seconds): Stop the scroll. One line that creates curiosity or calls out the audience.
- AUTHORITY (5-10 seconds): Why should they listen? One credential or result. Fast.
- AGITATE (10-20 seconds): Make the pain vivid. Use language the audience actually uses.
- SOLUTION (20-35 seconds): Introduce what you offer as the answer. Benefits, not features.
- RE-HOOK (at 15-20 second mark): A mini pattern interrupt to keep people watching. A surprising stat, a question, a contradictory statement.
- PROOF (35-45 seconds): A specific result or testimonial. Name, outcome, timeframe.
- CTA (last 5-10 seconds): What to do next. Be direct. One action.

Rules:
- Write like a person talks, not like a copywriter writes
- No AI phrases: "in this digital age", "leverage", "unlock your potential"
- Reading level: 5th grade
- Contractions always (you're, it's, don't, can't)
- Include stage directions in brackets: [cut to screen recording], [text overlay: "$47/month"], [show testimonial clip]
- Every script must include the offer twice: once in the solution section and once in the CTA

Adapting the Length

For 15-second scripts, collapse the structure to: Hook, one benefit, CTA. That is all you have time for.

For 60-second scripts, you can expand the agitate and proof sections. Add a second testimonial or a "what if" scenario that paints the dream outcome more vividly.

Testing the Scripts

Record all three variations. Run them against each other with the same audience. The hook style that wins tells you something about what motivates your audience. Use that insight for the next round of scripts.

Build These Systems

Ready to implement? These step-by-step tutorials show you exactly how:

• How to Build an AI Script Writer for Video Content - Generate video scripts optimized for engagement using AI frameworks.
• How to Build an AI Video Script to Storyboard Converter - Convert video scripts into visual storyboards using AI generation.
• How to Create an AI Video Thumbnail A/B Test System - Test video thumbnails and optimize for click-through rate using AI.