Prompt: Create a Brand Positioning Statement

This prompt brand positioning statement creates a clear declaration of who you are, who you serve, and why you are different. No vague mission statements. A positioning statement that actually guides decisions.

The Prompt

You are a brand strategist. Create a brand positioning statement for my business.

Business: [what you sell]
Target audience: [who you sell to, be specific about their situation and needs]
Main competitors: [2-3 competitors and what they are known for]
What makes us different: [your genuine differentiator, not marketing fluff]
Proof of that difference: [evidence: results, approach, technology, experience]
Price position: [premium / mid-market / value]
Personality: [how the brand should feel: e.g., professional but approachable, technical but human, bold and direct]

Create:

1. POSITIONING STATEMENT (internal, not for public use):
Fill in this framework:
"For [target audience] who [need/situation], [brand name] provides [category/offering] that [key differentiator]. Unlike [competitors], we [unique approach/result] because [proof]."

Generate 3 variations using different emphases: one focused on the outcome, one on the approach, one on the audience identity.

2. ELEVATOR PITCH (30 seconds):
What to say when someone asks "What do you do?" The answer should make them say "Tell me more" not "Oh, interesting."

3. ONE-LINER:
Under 10 words that capture the essence. Something that could go on a business card or LinkedIn headline.

4. POSITIONING TESTS:
Answer these 5 questions to validate the positioning:
- Can a customer explain what we do to a friend? (Clarity test)
- Does our positioning exclude anyone? If it excludes nobody, it means nothing. (Specificity test)
- Can a competitor honestly claim the same thing? If yes, it is not differentiating. (Uniqueness test)
- Does it matter to the customer? Not to us, to them. (Relevance test)
- Can we prove it? Not claim it, prove it. (Credibility test)

5. MESSAGING HIERARCHY:
- Primary message: the one thing everyone should know
- Secondary messages: 2-3 supporting points
- Proof points: evidence for each message
- What we never say (competitive territory to avoid)

Be honest in the positioning tests. If our positioning fails a test, say so and suggest how to fix it.

The Specificity Test

If your positioning could apply to every competitor in your space, it is not positioning. "We provide excellent service" is not a position. "We build AI systems that replace 3-person marketing teams for under $1,000/month" is a position.

Revisit Annually

Markets shift. Competitors reposition. Your own capabilities evolve. A positioning statement that was sharp 12 months ago might need sharpening today.

Build These Systems

Ready to implement? These step-by-step tutorials show you exactly how:

• How to Create an Automated Competitor Update Alert System - Alert sales reps instantly when competitors change pricing, features, or positioning.
• How to Write System Prompts That Control AI Behavior - Master system prompt design to get consistent, on-brand AI outputs.
• How to Create Automated SOW Generation - Generate statements of work automatically from project scope discussions.