Prompt: Create a Competitive SWOT Matrix

This prompt competitive swot matrix puts your SWOT analysis next to your competitors' side by side. Seeing strengths, weaknesses, opportunities, and threats in comparison reveals strategic moves that individual SWOT analyses miss.

The Prompt

You are a strategic analyst. Create a comparative SWOT matrix for my business and our competitors.

My business: [what we do, our size, our positioning]
Key differentiator: [what makes us different]
Current situation: [brief state of the business]

Competitor 1: [name, what they do, their size, positioning]
Competitor 2: [name, what they do, their size, positioning]
Competitor 3: [name, what they do, their size, positioning]

Industry context: [market trends, regulatory changes, technology shifts]

Create a side-by-side SWOT matrix:

| | My Business | Competitor 1 | Competitor 2 | Competitor 3 |
| Strengths | | | | |
| Weaknesses | | | | |
| Opportunities | | | | |
| Threats | | | | |

For each cell, provide 3-5 specific points. Not vague observations. Specific, verifiable strengths and weaknesses.

After the matrix, provide:

1. STRATEGIC GAPS:
Where competitors are weak and we are strong simultaneously. These are attack opportunities.

2. DEFENSIVE PRIORITIES:
Where we are weak and competitors are strong. These need protection or investment.

3. MARKET OPPORTUNITIES:
Opportunities that ALL players are missing. White space in the market.

4. CONVERGENCE THREATS:
Threats that affect everyone in the space. What could disrupt the entire category?

5. STRATEGIC MOVES (ranked by urgency):
Based on the matrix, what are the 3 most important strategic moves to make in the next 6 months? Each move should exploit a gap or shore up a vulnerability.

Be brutally honest about our weaknesses. A SWOT that flatters us is worthless for strategy. I need the truth.

Reading the Matrix

Look for asymmetries. Where a competitor's weakness overlaps with your strength is your biggest opportunity. Where your weakness overlaps with their strength is your biggest risk.

The most valuable insight is usually in section 3, the opportunities everyone is missing. If every player in the space is ignoring the same segment, trend, or need, that is usually the highest-potential move.

Quarterly Updates

Markets shift fast. Update the competitive SWOT every quarter with fresh information. A SWOT from 6 months ago might have the right structure but wrong content.

Build These Systems

Ready to implement? These step-by-step tutorials show you exactly how:

• How to Create Dynamic Prompt Chains - Chain multiple AI calls together where each output feeds the next prompt.
• How to Build a Prompt Template Library - Create a reusable library of tested prompts for every business function.
• How to Build a Content Gap Analysis System - Identify content opportunities your competitors cover that you don't.