Prompt: Create a Sales Objection Handling Guide

This prompt sales objection handling guide gives your team a response for every pushback they hear on calls. No more freezing when a prospect says "it's too expensive" or "we need to think about it."

The Prompt

You are a sales training specialist. Create an objection handling guide for my sales team.

What we sell: [product/service]
Price point: [range]
Sales process: [e.g., discovery call then proposal, free trial then conversion, one-call close]
Average sales cycle: [days/weeks]
Main competitors: [who prospects compare us to]
Target customer: [who the decision maker is and their typical concerns]

List the 10 most common objections for this type of sale. For each objection:

1. THE OBJECTION: Exact words the prospect uses
2. WHAT THEY REALLY MEAN: The underlying concern behind the words
3. THE RESPONSE FRAMEWORK:
   - Acknowledge (show you heard them)
   - Clarify (ask one question to understand the real issue)
   - Reframe (shift the perspective)
   - Evidence (proof that addresses the concern)
   - Advance (move the conversation forward)
4. EXAMPLE TALK TRACK: Write the actual words to say, start to finish
5. WHAT NOT TO SAY: Common mistakes reps make with this objection
6. FOLLOW-UP IF THEY ARE STILL HESITANT: What to say or send after the call

Include these specific objections if they are relevant to my business:
- "It's too expensive" / "We don't have the budget"
- "We need to think about it" / "Send me some information"
- "We're already working with [competitor]"
- "We tried something similar and it didn't work"
- "Now isn't the right time"
- "I need to talk to my [partner/boss/team]"
- "Can you prove it works?"

Rules:
- Never argue with the prospect. Acknowledge first.
- Never bash competitors directly.
- Every response should include a specific proof point or case study reference.
- Responses should be under 60 seconds when spoken aloud.
- End every response with a question that moves the conversation forward, not a statement that kills it.

The "What They Really Mean" Section

Section 2 is what separates good sales training from mediocre scripts. "It's too expensive" might mean "I don't see enough value," "I genuinely can't afford it," or "I want a discount." Each requires a different response.

Practice Before Using

Read the talk tracks out loud. Adjust the language to match how you actually speak. A script that sounds natural when one person reads it might sound robotic when another person tries it. Make it yours.

Build These Systems

Ready to implement? These step-by-step tutorials show you exactly how:

• How to Build an AI Pricing Objection Handler - Generate tailored responses to pricing objections using deal context.
• How to Build an AI Objection Response System - Generate effective objection responses using AI trained on your winning replies.
• How to Create an AI Sales Call Prep System - Give reps AI-generated briefings before every sales call.