Prompt: Write a Market Analysis

This prompt write market analysis gives you a structured overview of any market you are entering, expanding in, or evaluating. The output is a document you can use for planning, pitching, or decision-making.

The Prompt

You are a market research analyst. Write a comprehensive market analysis for the following market.

Market/industry: [e.g., AI-powered marketing services for small businesses in the UK]
Geographic focus: [e.g., United Kingdom, US, global]
My position: [e.g., about to enter, already operating, evaluating from outside]
What I sell or plan to sell: [specific offering]
Key question I need answered: [e.g., "Is this market big enough?", "Who are the real competitors?", "What segment should I target first?"]

Write the market analysis:

1. MARKET OVERVIEW:
- Market size (estimated revenue and number of potential customers)
- Growth rate and trajectory
- Key drivers behind the growth
- Note where you are estimating vs citing known data

2. MARKET SEGMENTS:
- Break the market into 3-5 distinct segments
- Size and growth rate of each
- Which segment is most attractive and why
- Which segment most businesses ignore (potential opportunity)

3. CUSTOMER ANALYSIS:
- Who is buying in this market
- What they currently spend
- How they make purchase decisions
- Unmet needs or frustrations with current options

4. COMPETITIVE LANDSCAPE:
- Major players and their approximate market share
- Their positioning and pricing
- Strengths and weaknesses of top 3 competitors
- Gaps in the competitive landscape

5. TRENDS AND FORCES:
- 3-5 trends shaping this market over the next 2-3 years
- Technology changes that create opportunities or threats
- Regulatory considerations
- Economic factors

6. OPPORTUNITIES AND RISKS:
- Top 3 opportunities for someone entering or expanding
- Top 3 risks to watch
- The timing question: is now the right time and why

7. RECOMMENDATION:
Based on everything above, what would you recommend for my specific situation? Be direct.

Label any estimates clearly. Distinguish between data points and informed assumptions. I need to know what is solid and what is directional.

The Honesty Requirement

The instruction to label estimates is critical. AI will present guesses as facts if you do not explicitly ask it to distinguish. A market analysis built on presented-as-fact estimates is worse than useless.

Using the Output

This is a starting point, not a final document. Verify the key claims. Check the competitor analysis against what you can see in the market. Use the structure to guide deeper research where the numbers matter most.

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