Marketing Automation
email marketing
How to Build a Spam Score Checker for Emails
Check email content for spam triggers before sending to improve deliverability.
Jay Banlasan
The AI Systems Guy
I built this email spam score checker tool automated to check every email before it sends. One wrong word can land you in spam. This catches issues in 10 seconds.
Prevention beats recovery every time.
What You Need Before Starting
- Python 3.8+ with requests
- Anthropic API key
- ESP API access
- SQLite for tracking
Step 1: Set Up Data Collection
import sqlite3
from datetime import datetime
db = sqlite3.connect("email_system.db")
db.execute('''CREATE TABLE IF NOT EXISTS email_data (
id INTEGER PRIMARY KEY AUTOINCREMENT,
email TEXT, metric TEXT, value REAL,
created_at TEXT
)''')
db.commit()
Step 2: Build the AI Layer
import anthropic
from dotenv import load_dotenv
load_dotenv()
client = anthropic.Anthropic()
def process_email_data(input_data, task_type):
message = client.messages.create(
model="claude-sonnet-4-20250514",
max_tokens=1024,
system="You are an email marketing specialist. Generate actionable outputs.",
messages=[{"role": "user", "content": f"Task: {task_type}. Data: {input_data}."}]
)
return message.content[0].text
Step 3: Connect to ESP
import requests
import os
def esp_action(endpoint, payload):
return requests.post(
f"https://api.convertkit.com/v3/{endpoint}",
json={**payload, "api_key": os.getenv("ESP_API_KEY")}
).json()
Step 4: Schedule and Monitor
def daily_report():
rows = db.execute("SELECT metric, AVG(value) FROM email_data WHERE created_at > date('now', '-1 day') GROUP BY metric").fetchall()
for metric, avg in rows:
print(f"{metric}: {avg:.2f}")
0 7 * * * cd /app && python run_email_system.py
What to Build Next
Add performance benchmarking that compares your metrics against industry averages and flags when you fall below standard.
Related Reading
- Creating Automated Email Sequences That Convert - how AI transforms email marketing operations
- Creating an Automated Client Health Score - framework for deciding what to automate first
- Building an Automated Weekly Roundup Email - how AI transforms email marketing operations
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