The AI Systems Guy  |  Data-Driven Marketing Operations

Your Ad Spend Is Running. I'll Show You Exactly What's Not Working.

In 48 hours I'll audit your accounts and send you a document showing where budget is leaking, which ads are dying, where tracking is broken, and the obvious optimisations being missed. Pulled from your actual accounts, not estimated.

For businesses spending $10K+/mo on ads. Free research. Keep the document whether we work together or not.

Tell Me About Your Business

No commitment. Research delivered within 48 hours.

Get your free audit.

Delivered within 48 hours. No call required.

Takes 30 seconds.

$3M+

Ad Spend Tracked

In a live database that compounds daily

40+

Accounts Managed

Career total across agencies and direct clients. 12+ running live today.

12+

Years in Digital Ops

From call centre to AI-powered operations

10+

Industries Served

With data that transfers between verticals

The Hypothesis

Why My Odds of Finding Results Are Higher Than Most

I can't guarantee performance. Nobody honest can. What I can do is tell you why the probability of me finding what's broken in your account, and knowing what to do about it, is higher than it would be from a typical media buyer or account manager.

1. Pattern transfer across 12+ live accounts.

Most media buyers work on 1 to 3 accounts at a time. I work on 12+ simultaneously across 10+ industries. When CPL starts cracking in coaching this week, I often recognise the same fingerprint from a finance account last month. Your business probably shares more with something I've already solved than you'd expect. Patterns transfer. They don't stay in their silo.

2. Hours-not-weeks feedback loop.

I own the data pull, the creative brief, the buying decision, and the analysis. There's no handoff, no "I'll check with the strategist", no weekly report that arrives after the window closed. When I spot an anomaly at 9am, the ads are adjusted by noon. Speed compounds. Small corrections applied daily beat large corrections applied monthly.

3. Compounding pattern library.

Twelve years and $3M+ in tracked spend, structured into a searchable system. Every winner and loser I've ever run is categorised by angle, format, industry, and outcome. When I start on your account, I'm not starting from zero. I'm starting from the nearest pattern match in a library that compounds with every campaign I run.

4. Reporting that runs itself.

What most teams do manually (reporting, anomaly detection, competitor tracking, creative performance summaries) runs automatically. That frees my working hours for the decisions that actually move numbers. Fewer check-in meetings. More actual optimisation. You're paying for thinking time, not admin time.

The short version.

More accounts + faster feedback + bigger pattern library + automated admin = higher probability of finding the thing in your account that's under-performing and knowing exactly what to do about it. That's the whole argument.

The Trust

Why You Should Trust My Methods

A hypothesis is worth nothing without evidence and accountability. Here's how I prove both.

Track record you can verify.

Twelve years in digital marketing. $3M+ in tracked ad spend across the career. 12+ accounts running live right now across coaching, home services, finance, health education, legal, SaaS, and ecommerce. Specific client names and outcomes available on request or listed in the proof section below.

Transparent process.

You share access and context. Within 48 hours you get a detailed research document pulled directly from your accounts. Specific findings. Specific numbers. Specific recommendations. You keep the document whether we work together or not. If my hypothesis is wrong about what's broken, the data will tell you immediately. No theatre. No "strategy call." Just output.

No-black-box pricing.

Flat monthly fee that starts at $500. Not a percentage of your ad spend. Plus 10% growth share on incremental revenue, so I only earn more when you earn more. No lock-in. No surprises at renewal. The calculator below shows what any spend level and industry actually costs.

Jay Banlasan — The AI Systems Guy

The Receipts Behind The Hypothesis

Twelve years earning the right to have an opinion.

Started in a call centre taking 80 to 100 calls a day. Learned what real customers sound like when they're frustrated, confused, or ready to buy. That became the foundation of everything.

Moved into ecommerce operations. Then account management. Then paid media. Then I was leading teams running ad campaigns for a Shark Tank investor's brand, managing 10+ accounts across coaching, real estate, legal, health, construction, finance, and ecommerce.

Worked inside agencies. Good ones that moved fast and served clients well. Worked alongside freelancers who brought laser focus and speed. Worked with internal teams who knew their product better than anyone.

Along the way I built the automations, tracking systems, and research methodology that now run underneath every account I touch. I'm not theorising about what works. I'm running it, every day, across every live account.

12+ years in digital marketing. 40+ accounts across the career. $3M+ in tracked ad spend. 12+ accounts live today.

The Evolution

What Happens When an Operator Meets AI.

An Operator is already rare. Someone who sees the whole picture, connects every function, makes decisions from data, and stays accountable for every dollar.

Now give that person AI infrastructure.

Think of the Operator as the brain of the stack. Now give that brain a system that handles real-time monitoring, diagnostics, pattern recognition, and anomaly detection across every account, every hour, every day.

The thinking stays human. The processing becomes superhuman.

Without AI

Reviews reports weekly

With AI

Anomalies flagged at 2am. Before your morning coffee.

Without AI

Produces 5 ad variations per cycle

With AI

361+ variations. Systematic. Hypothesis-driven.

Without AI

Starts from scratch with every new client

With AI

Compounding intelligence. Every client benefits from every previous one.

Without AI

Checks competitor ads manually

With AI

Competitor messaging, angles, and gaps mapped automatically.

Without AI

Monthly performance reviews

With AI

7-factor confidence score. Every account. Every day.

Without AI

Manages 3-4 clients before burning out

With AI

10+ accounts. One terminal. No burnout. The system scales.

A coordination layer is rare. A coordination layer with AI is a category of one.

That is what I built. That is what I run alongside every client's existing stack.

Jay Banlasan. The AI Systems Guy.

Proof

Screenshots From Live Systems.

This is what runs every day. This is what one operator covers.

1

Daily Performance Operations

Daily Performance Briefing

Daily Performance Briefing

Every morning. Before your coffee. Spend, conversions, CPA, ad scorecard. Click to zoom

Optimization Log

Optimization Log

Every change tracked. Every decision has a hypothesis. Scale, kill, test, protect. Click to zoom

Account Health Compass

Predictive Analysis

CPA stability, creative health, audience saturation, tracking integrity. Signals detected before they cost you money. Click to zoom

2

Data and Intelligence

Account Confidence Scores

Confidence Scoring

7 factors. Every account. Know when to trust the data and when to wait. Click to zoom

Revenue Attribution Report

Revenue Attribution

Which ads drove actual sales. Not clicks. Sales. ROAS per ad, per week. Click to zoom

Tracking Chain Verification

Tracking Chain Verification

Meta API to conversion events to CRM to tracker. Every number verified at every stage. Daily. Click to zoom

3

Creative and Audience Intelligence

Audience Intelligence Database

Audience Intelligence

Pain points, language, objections mapped from real buyer data. This is where your ad copy comes from. Click to zoom

Creative Production Engine

Creative Production Engine

361+ ad variations across multiple accounts. What traditionally takes 2 weeks of production, produced in hours. Click to zoom

Creative Hypothesis Tracker

Hypothesis Tracker

Every ad has a reason. Proven, testing, disproven, queued. The system learns from every dollar spent. Click to zoom

4

Competitive and Market Research

Competitor Ad Intelligence

Competitor Intelligence

3 competitors. 6 months of ad data. Winning angles, format splits, market gaps identified. Click to zoom

Language Mining Engine

Language Mining

200+ hours of content transcribed. 1,400+ buyer phrases mined from 8 source types. Your ads sound like someone who gets it. Click to zoom

Conversion DNA Analysis

Conversion DNA

What separates buyers from browsers. SQL vs MQL behavioral patterns from real CRM data. Click to zoom

5

System and Pipeline Operations

Pipeline Integrity Check

Pipeline Integrity

Meta to Pixel to CRM to Tracker. 37 checks across 10 accounts. Every morning. Click to zoom

Monday Performance Update

Multi-Client Updates

10 client accounts. Performance pulled, formatted, pushed to Google Doc. 90 seconds. Click to zoom

The System Behind One Operator

The System

109 scripts. 12 client brains. 50K+ leads. $3M+ tracked. One terminal. Click to zoom

6

Your Existing Tools

If it has an API, it connects. The system plugs into whatever you already use.

Ad Platforms

Meta Google Ads TikTok LinkedIn Pinterest Snapchat X Amazon Reddit

CRMs & Sales

HubSpot Salesforce GHL Pipedrive Zoho ActiveCampaign Intercom

Analytics

GA4 Mixpanel Amplitude Hotjar Segment PostHog Clarity

Email & Automation

Mailchimp Klaviyo SendGrid ConvertKit Brevo Customer.io

E-commerce & Payments

Shopify WooCommerce Stripe PayPal Square BigCommerce

Communication

Slack Teams Discord Zoom Twilio WhatsApp Telegram

Project Management

ClickUp Asana Trello Jira Notion Airtable Linear

Funnels, Reporting, SEO & More

WordPress Webflow Framer Looker Tableau Power BI Semrush Ahrefs Calendly Typeform Zendesk LiveChat

+ hundreds more. Any platform with a REST API, GraphQL endpoint, or webhook connects to the system.

Previously led advertising for a Shark Tank investor's brand. Separately managed freelance accounts spending up to $250K/month. Built the systems that now run 10+ client accounts from a single terminal.

What People Say

M

Manuel Suarez

CEO, AGM Marketing

"He was actually very deep in the trenches working for some of my accounts for a long time. He works hard, he's dedicated, he's very knowledgeable and smart and creative overall. If you have a chance to work with him, I would definitely jump all over it."

B

Bo Watson

Business Owner | Direct Client

"His work with the Facebook ads and helping me in pretty much every aspect of the business has been remarkable."

M

Michael Kittenger

CEO, Goldmine Digital Marketing

"Jay was my right-hand man. Running all my ad campaigns. We were running 12, 15 different clients. Highly recommend."

J

Jorge Rodriguez

CMO, AGM Marketing

"You bring it every time. Whatever project we assign to you, you always give it your all and figure it out."

The Data Advantage

Every Campaign I Run Makes the Next One Smarter.

Every campaign I run feeds a system that tracks patterns — what works, what doesn't, and why. Audience behaviour. Creative performance. Cost benchmarks. The system learns industry patterns and benchmarks that compound across verticals. When I start with a new account, I'm not guessing. I'm referencing real patterns from real spend.

The confidence score reflects how much tracked data exists in each industry. Higher confidence means faster results, less wasted testing, and more accurate predictions from day one.

Predictive
Operating
Building
Discovery
Coaching / Education 95%

$1.57M tracked across 4 accounts. Proven audiences, creative benchmarks, and CPA patterns.

Home Services 80%

$167K tracked across 2 accounts. Established patterns and audience data.

Finance / Trading 60%

$89K tracked across 2 accounts. Solid foundation, proven creative angles.

Health Education 55%

$45K tracked across 1 account. Growing data, transfer intel from coaching vertical.

Health / Wellness 50%

$22K tracked across 2 accounts. Adjacent industry data from coaching and health ed transfers.

Legal 45%

$10K tracked across 1 account. Growing presence, projecting Operating within 90 days.

SaaS / Tech 40%

$16K tracked across 2 accounts. Transfer data from B2B verticals applies.

Mental Performance / DTC 35%

$1.5K tracked across 1 account. Early stage but already beating CPA targets.

Real Estate 25%

Limited direct data. 85% transfer intelligence from coaching vertical (deep audience overlap).

What Feeds the Confidence Score

Tracked Ad Spend

Every dollar of ad spend flows into a database. Not screenshots. Not PDFs. A queryable system that tracks cost, performance, and patterns across every campaign, every day.

Audience Intelligence

Pain points, buying language, objections, and desires extracted from real buyer behavior. Reddit threads. Review sites. Competitor comment sections. Mapped per industry, updated with every campaign.

Cross-Industry Transfer

Coaching audiences overlap with health education. Home services patterns apply to legal. Every new client benefits from every previous client's data. The system compounds.

High Confidence = Faster Results

Proven audiences, tested creative angles, and benchmark costs already in the system. Less testing. More scaling. Results in weeks, not months.

Lower Confidence = Smarter Testing

Newer territory means wider testing and more conservative budgets early on. But every dollar teaches the system. Confidence grows with every campaign.

Don't see your industry? Every new client adds data. The system learns fast. That's the point.

How This Works

1

Tell Me About Your Business

Fill out a short form. Takes 2 minutes. I'll research your market, competitors, and current setup. No charge. No commitment.

2

I Show You What I Find

Within 48 hours, you'll get a detailed research document. Audience intelligence. Competitive gaps. Specific opportunities with data backing every recommendation.

3

We Decide If It's a Fit

If it makes sense, we talk scope and pricing. If not, you keep the research. It's yours. No strings. No follow-up calls you didn't ask for.

Tell Me About Your Business

No commitment. Free assessment within 48 hours.

Ads are just one piece. I look at the whole picture.

Once we're working together and I have access to your full funnel data, I can identify where leads are actually dying: whether that's the ads, the landing page, the offer, or the follow-up. Most audits stop at the ad account. I look across the system.

Funnel optimization (landing pages, offer restructuring, automation) is available as additional project scope when the data reveals what needs fixing.

See What This Costs

Adjust your ad spend. See real numbers.

Select your industry above to unlock

$--/mo

Who I Work With

Spending Money on Ads Without Clear Results

You have budget in market but no confidence in who's managing it. Reports don't make sense. You suspect money is being wasted but can't prove it.

Outgrew Your Marketing Setup

What worked at $1M/year doesn't work at $5M. You need infrastructure, not another freelancer. But you're not ready to build a full department.

Tried Multiple Setups. Still Searching.

You've worked with different providers. Freelancers, agencies, internal hires. Each one solved part of the problem but nothing connected the full picture. You want one system, not another handoff.

Not sure? Tell me about your business and I'll be honest about whether I can help.

Why Businesses Work With Me

12+ Years in Digital Operations

From call centre to account manager to team lead to AI-powered solo practice. Every level of the machine.

$3M+ in Tracked Ad Spend

Not managed. Tracked. Every dollar accountable in a real database. Confidence scores on every campaign.

40+ Accounts Managed

Coaching, real estate, legal, health, construction, finance, ecommerce, SaaS. Pattern recognition that transfers.

AI Systems Built From Real Operations

Not theoretical. Built to run real client accounts, daily, at scale.

Zero Handoffs

One person owns strategy, execution, analytics, and creative direction. No telephone game between departments.

Led Advertising for a Shark Tank Investor's Portfolio

Not as a junior. As the lead. Strategy, creative, performance reporting, team coordination.

Every month you run ads without proper research is a month of decisions made on gut feel.

I take on a limited number of assessments each month because each one takes real research. If this page is live, there's availability.

Two minutes now saves you months of guesswork later.

Tell Me About Your Business

No commitment. Free assessment within 48 hours.

The Guarantee

Zero Risk. At Every Step.

1

Free assessment. No strings.

I research your market, competitors, and current setup. You get the document. If we never work together, you keep everything I found. No invoice. No follow-up calls you didn't ask for.

2

Month-to-month. Cancel anytime.

No 6-month lock-ins. No cancellation fees. No awkward exit conversations. If I'm not earning my keep, you should leave. That pressure keeps me sharp.

3

Growth share only on results.

I don't earn growth share until the marketing produces new revenue above your baseline. Zero growth means zero share. My income is directly tied to your results. If I don't perform, I don't get paid.

You see the work before you spend a dollar. You stay because it works, not because a contract says you have to.

Common Questions

How does one person cover what a team does?
AI systems handle the repetitive work: data pulls, anomaly detection, reporting, creative variations. That frees my time for strategy, decisions, and the work that actually moves results. One person with the right infrastructure covers the same scope with zero coordination overhead. Every dollar of your spend has one name on it. Mine.
What does "AI-powered" actually mean?
Custom systems that automate the repetitive parts: data pulls, anomaly detection, reporting, audience research. The thinking is human. The clicking is automated. You get the output of a team without the overhead.
Do you work with my industry?
Check the confidence score calculator above. I've managed campaigns across 10+ industries. The systems transfer. The audience research is rebuilt for every client.
What if I already have an agency or team in place?
That's fine. The free audit gives you an independent look at your data, your market, and your competitive landscape. If your current setup is performing well, I'll tell you that. If we do end up working together, I fit alongside your existing stack, not replace it.
How much does this cost?
Use the pricing calculator above. Flat monthly fee starting at $500 (scales with your ad spend, not a percentage of it), plus a one-time setup fee, plus 10% growth share on incremental revenue above your baseline. Funnel work like landing pages or automation is available as separate project scope when the data shows it moves the needle.
What's the commitment?
None upfront. The assessment is free. If we work together, month-to-month. No lock-in contracts. If I'm making you money, you'll stay. If I'm not, you should leave.
What do I get daily?
Every morning: a performance report with campaign metrics, ad scorecard ranking every ad, and an optimization log showing what was changed and why. Plus real-time alerts if anything breaks. This is standard for every client.

Ready to See What One System Can Do?

Tell me about your business. Within 48 hours, you'll have a research document with audience intelligence, competitive analysis, and specific opportunities backed by data. No charge. No commitment. Just proof.

Takes 2 minutes. Assessment delivered within 48 hours.