53% Confidence - BUILDING

You Have the Product. You Have the Margin. Your Ads Should Scale That.

4+ years in e-commerce and DTC. Led an Amazon marketing department. $1.5M+ in managed spend. 3M+ in tracked e-commerce sales.

Years Experience

$1.5M+

Managed Ad Spend

53%

Confidence Score

Get Your E-Commerce Intel Brief

What We Know From Adjacent Verticals

4+ years across Amazon PPC, Meta, and Google for DTC brands. Led the Amazon marketing team at a major agency: ASIN strategy, PPC, listings, promotions. $3M+ in tracked e-commerce sales across freelance accounts.

$1.5M

Direct Spend in E-Commerce & DTC

Transferring patterns from: sports-performance-coaching

Sound Familiar?

Your ROAS was 4x last year. Now it is 2x and you do not know what changed.

iOS privacy changes wrecked your attribution. You are flying blind.

You are scaling spend but profit margins are shrinking

Your Amazon PPC costs keep climbing while organic rank stays flat

You sell on multiple channels but cannot tell which one is actually profitable

Proprietary Intelligence Model

The 7-Factor Confidence Engine

Built on $3M+ in tracked ad spend across 10+ verticals. This is not a pitch deck number. It is a live score that updates weekly as data compounds.

E-Commerce & DTC

Starting confidence for new accounts

53%

BUILDING

Industry Match Real spend data in your exact vertical

80%

Funnel Match Proven results with your funnel type

64%

Data Volume Total tracked spend powering the model

95%

Performance vs Target Are accounts hitting KPIs consistently

Data Quality Tracking infrastructure depth (Pixel, CAPI, UTMs)

Creative Depth Ads tested and winning patterns identified

56%

Audience Intelligence Buyer data, pain points, and language mapped

40%

How It Works

Intel Brief

Get your free competitive analysis, buyer psychology map, and starting confidence score. 48 hours. No commitment.

Strategy Call

Walk through the brief together. See where the opportunities are. Decide if the system makes sense for your business.

Launch

Tracking installed, creative tested, daily optimization live. You see results every morning. The system compounds from day one.

Free. No Commitment.

What You Get in 48 Hours

The same analysis I run in Week 1 when embedded in a team. Take what is useful. Ignore what is not.

Competitor Intelligence

Top competitor ads analyzed from Meta Ad Library. What they are running, how long, and why it works.

Buyer Psychology Map

Pain points, objections, and language patterns from real customer research. 25+ data points.

Audience Data

Intelligence entries, benchmark metrics, and starting audience profiles for your vertical.

Confidence Assessment

Your starting confidence score with 7-factor breakdown and trajectory projection.

3 Ad Concepts

Hypothesis-driven concepts with variation matrices. Each one tests a specific variable.

Gap Analysis

Where your current marketing is leaving money on the table, backed by data.

Get Your E-Commerce Intel Brief

Get Your Marketing Intelligence Brief

Submit your business details. Within 48 hours, you will receive a research document with competitor analysis, audience intelligence, and specific opportunities backed by data. No charge. No commitment.

Common Questions

Do you handle Amazon PPC?

Yes. Led an Amazon marketing department at a major agency. ASIN strategy, PPC optimization, listing optimization, and promotional campaigns. The system covers Meta, Google, and Amazon.

What about Shopify vs Amazon?

Both. The system tracks conversions via Meta Pixel, CAPI, and UTM parameters for Shopify. Amazon PPC is managed separately with ASIN-level reporting.

My products are under $30. Can ads be profitable at that price point?

Yes, with the right funnel. Low AOV products need upsell sequences, bundles, or subscription models to hit profitable unit economics. The Intel Brief maps the approach for your specific product line.

How do you handle multi-channel attribution?

The system tracks each channel independently and maps cross-channel effects. No blended ROAS guessing.

What if my industry is not listed?

The system works across any industry. New verticals start in Discovery mode and compound as data flows in. Tell me about your business and I will run the analysis.