69% Confidence - OPERATING

Every Missed Call Is a $2,000 Job Your Competitor Picks Up.

3+ years. 5 home services sub-niches: construction, roofing, windows, trades education. $300K+ managed. 8,600+ leads.

Years Experience

$300K+

Managed Ad Spend

69%

Confidence Score

Get Your Home Services Intel Brief

What We Know From Adjacent Verticals

3+ years across 5 home services brands: construction, roofing, window replacement, and trades education. Geographic targeting data shows certain service areas over-index for qualified leads by 1.6x.

$300K

Direct Spend in Home Services

Transferring patterns from: auto-detailing, legal

Sound Familiar?

You are paying $50-$150 per lead and half of them never answer the phone

Your competitor's ads show up everywhere but you cannot figure out what they are doing differently

Seasonal demand swings wreck your budget. Summer is a fire hose, winter is a drought.

You have tried Google Ads, Thumbtack, Angi, and Facebook. None give consistent results.

Your best customers come from referrals but you cannot scale word-of-mouth

Proprietary Intelligence Model

The 7-Factor Confidence Engine

Built on $3M+ in tracked ad spend across 10+ verticals. This is not a pitch deck number. It is a live score that updates weekly as data compounds.

Home Services

Starting confidence for new accounts

69%

OPERATING

Industry Match Real spend data in your exact vertical

80%

Funnel Match Proven results with your funnel type

85%

Data Volume Total tracked spend powering the model

77%

Performance vs Target Are accounts hitting KPIs consistently

30%

Data Quality Tracking infrastructure depth (Pixel, CAPI, UTMs)

25%

Creative Depth Ads tested and winning patterns identified

100%

Audience Intelligence Buyer data, pain points, and language mapped

60%

How It Works

Intel Brief

Get your free competitive analysis, buyer psychology map, and starting confidence score. 48 hours. No commitment.

Strategy Call

Walk through the brief together. See where the opportunities are. Decide if the system makes sense for your business.

Launch

Tracking installed, creative tested, daily optimization live. You see results every morning. The system compounds from day one.

Free. No Commitment.

What You Get in 48 Hours

The same analysis I run in Week 1 when embedded in a team. Take what is useful. Ignore what is not.

Competitor Intelligence

Top competitor ads analyzed from Meta Ad Library. What they are running, how long, and why it works.

Buyer Psychology Map

Pain points, objections, and language patterns from real customer research. 25+ data points.

Audience Data

Intelligence entries, benchmark metrics, and starting audience profiles for your vertical.

Confidence Assessment

Your starting confidence score with 7-factor breakdown and trajectory projection.

3 Ad Concepts

Hypothesis-driven concepts with variation matrices. Each one tests a specific variable.

Gap Analysis

Where your current marketing is leaving money on the table, backed by data.

Get Your Home Services Intel Brief

Get Your Marketing Intelligence Brief

Submit your business details. Within 48 hours, you will receive a research document with competitor analysis, audience intelligence, and specific opportunities backed by data. No charge. No commitment.

Common Questions

Do you handle Google Ads or just Meta?

Primary focus is Meta (Facebook/Instagram) where the audience intelligence model has the deepest data. Google Ads can be layered in once Meta is performing.

I serve a specific service area. Can you target that?

Yes. Geographic targeting is a core factor. Our home services data shows certain service areas over-index for qualified leads by 1.6x or more.

What home services have you worked with?

Construction, roofing, window replacement, general trades, and trades education. The system adapts to your specific service type.

How do you handle seasonal demand?

Budget pacing adjusts based on historical patterns and 7-day trend analysis. The system scales spend into high-demand windows and conserves during slow periods.

I already get leads from HomeAdvisor/Thumbtack. Why switch?

You are not switching. You are adding a channel you own. Third-party platforms send the same lead to 5 competitors. Your own campaigns send leads only to you.

What if my industry is not listed?

The system works across any industry. New verticals start in Discovery mode and compound as data flows in. Tell me about your business and I will run the analysis.