A golf mental training company went from zero paid ads to a system that acquires book buyers at 70% below target CPA, with 100% taking the upsell and 9 coaching appointments booked from ads.
69
Book Sales
$12.19
Cost Per Sale
70%
Below Target
100%
Order Bump Rate
"His work with the Facebook ads and helping me in pretty much every aspect of the business has been remarkable."
Bo Watson, Business Owner | Direct Client
Free. No commitment. 48 hours.
You built something that changes how athletes perform. Your coaching works. Your book has five-star reviews.
Your clients get results they never thought possible. But scaling beyond word-of-mouth means paid ads, and paid ads without a system is just burning money with extra steps. You tried boosting posts.
Maybe you hired an agency that charged $3K/month and showed you impressions instead of sales. The problem was never your product. It was never your audience.
It was the system behind the ads. The tracking that tells you which ad produced which sale. The testing framework that separates winners from losers without wasting your budget.
The daily optimization that compounds results instead of letting them decay. That is what we build.
From a Real Client
Bo Watson
Business Owner | Direct Client
"His work with the Facebook ads and helping me in pretty much every aspect of the business has been remarkable."
6+ year client relationship. Golf mental training book funnel.
Real Results. Real Account.
A golf mental performance coach had a proven product but no paid ad system. Previous attempts were scattered with no tracking, no testing framework, and no way to know what was working. Budget was tight at $50/day.
69
Book Sales
in 26 days
$12.19
Cost Per Sale
target was $40
70%
Below Target
under CPA goal
100%
Order Bump Rate
$37 upsell
152
Quiz Leads
feeding pipeline
9
Appointments
booked from ads
84%
Confidence Score
PROVEN tier
Optimized
Algorithm Status
exited learning
CAPI tracking for purchases, quiz completions, and appointments. Server-side, not just pixel.
Buyer psychology framework built from actual conversion data. Native formats beat polished ads.
Testing pipeline: $5/day isolated tests, 1 sale graduates to winners. Written kill/scale rules for every action.
Daily automated reports pulling live Meta + GHL data. Client sees results every morning.
4 winning ads across multiple formats. Not dependent on one creative.
The frontend is already profitable. The backend is where it gets interesting.
| Cost to acquire a book buyer | $12.19 |
| Average cart (book + order bump) | $46.95 |
| Frontend ROAS | 2.68x |
| Summit sale ($797) covers | 65 book buyers |
| Club membership ($4,997) covers | 410 book buyers |
| F2F coaching ($14,997) covers | 1,230 book buyers |
One club membership pays for 410 book buyers at current CPA. The frontend is profitable. The backend is pure margin.
What would this math look like in your business?
Free. No commitment. 48 hours.
CAPI + UTM tracking on every conversion event
so you can trace every book sale, quiz lead, and coaching appointment back to the exact ad that produced it
Buyer psychology framework built from your actual conversion data
so your ads feel like content your audience already trusts, not interruptions they scroll past
Testing pipeline isolated from your winners
so new creative ideas never risk your proven revenue. Test at $5/day, graduate winners, kill losers.
Written kill/scale rules for every optimization action
so every dollar decision has data behind it, not gut feelings. Full audit trail.
Daily automated reports with live Meta + CRM data
so you see exactly what is working every morning without asking for an update
Your coaching transforms athletes but your ads do not reflect how good you actually are
You tried running ads before. Spent money. Got impressions. Could not tell what actually worked.
Your audience is older and more skeptical. Flashy agency ads feel wrong for your brand.
You know one high-ticket client would pay for months of ad spend, but you cannot get the funnel to scale
Every agency wants $3K/month and a 6-month contract before showing a single result
You know the mental game matters but you sell lessons, not psychology. Your students plateau and you have no system to help them break through.
A training product that extends your value beyond the lesson. Book, quiz, and coaching funnel that works while you teach.
You wrote the book but selling it means running ads, and running ads without a system means burning cash. You tried boosting posts. It didn't work.
A book funnel that acquires readers at $12 each, with 100% taking your upsell, feeding a coaching pipeline you can close.
Your coaching changes lives but your marketing is word-of-mouth. You know paid ads could scale it but every agency wants $3K/month and a 6-month contract before showing results.
A system that fills your calendar with qualified prospects who already understand your method, at a cost that pays for itself on the frontend.
Why We Are Confident in Your Industry
Built on $3M+ in tracked ad spend across 10+ verticals. This is not a pitch deck number. It is a live score that updates weekly as data compounds.
Sports & Performance Coaching
Current confidence from live account data
84%
PROVENGet your free competitive analysis, buyer psychology map, and starting confidence score. 48 hours. No commitment.
Walk through the brief together. See where the opportunities are. Decide if the system makes sense for your business.
Tracking installed, creative tested, daily optimization live. You see results every morning. The system compounds from day one.
Free. No Commitment.
The same analysis I run in Week 1 when embedded in a team. Take what is useful. Ignore what is not.
Top competitor ads analyzed from Meta Ad Library. What they are running, how long, and why it works.
Pain points, objections, and language patterns from real customer research. 25+ data points.
Intelligence entries, benchmark metrics, and starting audience profiles for your vertical.
Your starting confidence score with 7-factor breakdown and trajectory projection.
Hypothesis-driven concepts with variation matrices. Each one tests a specific variable.
Where your current marketing is leaving money on the table, backed by data.
Submit your business details. Within 48 hours, you will receive a research document with competitor analysis, audience intelligence, and specific opportunities backed by data. No charge. No commitment.
See what the system would look like for your business.
Get My Free Intel BriefFree. No commitment. 48 hours.